The content and any output of such tools/analysis is for informational purposes only and should not be relied upon or construed as an investment advice or guarantee for any specific performance/returns advice or considered as recommendation for the purchase or sale of any security or investment. All timestamps are reflected in IST (Indian Standard Time).ĭISCLAIMER: Any and all content on this website including tools/analysis is provided to you only for convenience and on an “as-is, as- available” basis without representation and warranties of any kind. Sensex & BSE Quotes and Nifty & NSE Quotes are real-time and licensed from BSE and NSE respectively. (for corporate data, historical price & volume, F&O data). The intent was to spread joy and cheer to children and adults alike. You can also learn and apply the strategies used by Parle-G in your business also.įollow me for more Business and marketing case studies.DATA SOURCES: TickerPlant (for live BSE/NSE quotes service) and Dion Global Solutions Ltd. In 1929 a small company by the name of Parle products emerged in British-dominated India. By identifying a gap in the market and providing affordable biscuits to the masses. The story of Parle-G is an inspiring one of how a small candy-making company transformed into a global leader in the biscuit industry. #YouaremyparleG is a great example of this. The patriotism and emotional connection with family and friends in their advertisement helped Parle-G to connect with people’s hearts.
Strong Manufacturing Network: Parle Products has a vast manufacturing network in India, with several manufacturing units located across the country.The company has an extensive distribution network that includes over 3 million retail outlets, which include small mom-and-pop shops, grocery stores, supermarkets, and online platforms. Wide Distribution Network: Parle-G biscuits are available in almost every part of India from small villages to big cities.Their Rs 5 biscuit is the best-selling package. They have never raised prices in over 25 years. Whether you’re rich or poor you can easily afford it. Value-for-Money Strategy: Parle-G provides quality and tasty biscuits for less money.
Fast forward to today Parle-G made billions in revenue and is the market leader worldwide by surpassing the brands like Britannia and Oreo 5 Strategies used by Parle-G to become successful. In 2013, Parle-G is the first FMCG brand to cross 5000cr. This strategy worked so well and created a separate position for Parle-G in the market. Adopted a new packaging by adding its yellowish wrapping with a plump little girl, and changed its brand name from Parle- Gluco to Parle-G the “G” stands for glucose but later its stands for Genius. To avoid this confusion, Parle-Gluco heavily invested in its brand. This causes heavy pressure on Parle Glucose, People got confused by similar brand names, and most people would ask shopkeepers for glucose biscuits, which decreased the demand for Parley biscuits. Fallĭuring the 60s a lot of competitors came into the Indian market with the concept of selling glucose biscuits. The biscuit becomes popular with the public. He named the biscuit Parle Gluco.Īfter independence, Parle Gluco got heavy demand due to the swadeshi movement. Mohanlal spotted this problem and saw it as an opportunity and in 1939 started making biscuits at affordable prices for Indians. At that time India was under British rule and biscuits were the most imported and expensive food consumed only by the elite classes. Mr Mohanlal Dayal started a company called Parle Products to make orange candy. The question is How do they do it? Let's hear the complete story of Parle-G Beginning Parle-G has surpassed biscuit giant brands like Britannia, Oreo and Chips Ahoy without increasing its price for more than 25 years. Parle-G is the largest-selling biscuit in the world with a 70% share of the global biscuit market.
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